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Theatre Sales Marketing Manager

Soulpepper Theatre

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  • Position Type: Full Time
  • Posted Date: Posted 2 months ago
  • Closing Date: June 16, 2024
  • Location: Toronto ON
  • Salary: 65,000-69,000

Company Overview


At Soulpepper, we believe that art has the power to bring people together and create a more inclusive and resilient society.  Our mission, more urgent than ever, is to harness the transformative power of the arts to inspire and unite diverse communities. 

Our commitment to Radical Inclusion drives us to break down barriers and create a culture of respect, empathy, and openness. Our commitment to artists drives us to foster their creativity and help them thrive. Our commitment to our community drives us to throw open our doors and bring people together.   


Join a team that thrives in a fast-paced and innovative environment, where every member’s passion for the arts and community engagement is valued and nurtured. At Soulpepper, you will be part of an energetic team committed to creating a supportive and healthy workplace. We recognize the unique challenges of working in the non-profit arts sector and are dedicated to collaboratively shaping a better sector for all involved. 

Job Description


As the Theatre Sales Manager, you will be a key player in driving the operational aspects of our marketing and sales efforts. This role involves strategic oversight and hands-on management to ensure the effective execution of campaigns aimed at increasing engagement, driving ticket sales, and expanding our audience. 


  • Campaign Planning and Execution: Lead the development and implementation of marketing campaigns with a strong focus on sales targets and revenue generation. 

  • Cross-Functional Coordination: Facilitate seamless communication and workflow across teams, ensuring the timely creation and deployment of marketing materials. 

  • Data Analysis and Reporting: Utilize advanced analytics to evaluate campaign performance, generating insights to guide future marketing strategies. 

  • Budget Management: Work with the Director of Marketing & Communications to oversee the marketing budget, ensuring optimal allocation of resources for maximum impact and efficiency. 

  • Project Management: Manage marketing projects from inception to completion, ensuring all initiatives are delivered on time and within scope. 

  • Vendor and Supplier Management: Negotiate with and manage external vendors and suppliers to ensure cost-effective procurement of services and materials. 



You have a deep passion for the arts and theatre in particular. You are a strategic thinker with a robust background in sales within the arts sector. Known for your ability to lead and execute complex sales-focused campaigns, you are adept at driving operational efficiency and effectiveness in sales operations. Your strong interpersonal skills make you excellent at fostering teamwork and you are committed to fostering an inclusive work environment. 


  • A degree in Marketing, Business Administration, or a related field, supplemented by extensive experience in marketing operations, preferably in the arts or a similar sector. 

  • Deep understanding of the sales cycle in the performing arts. 

  • Demonstrated ability in managing budgets, leading teams, and executing marketing strategies. 

  • A deep understanding of audience segmentation and data analysis using a sophisticated CRM system (preferably Tessitura). 

At Soulpepper, we recognize the immense value of lived experiences and the unique perspectives they bring to our team. We understand that no candidate will possess every skill listed, and we encourage those who believe in our mission and see themselves contributing positively to not self-select out of the process. 


  • Salary: $65,000-$69,000 commensurate with your experience. 

  • Benefits include health, dental, plus 15 vacation days, 5 sick days, and 5 personal days. 

  • Flexible work conditions, including some remote work options and necessary accommodations for irregular hours due to performance schedules. 

Please submit your resume and a cover letter detailing how you can contribute to our vibrant arts organization by May 31, 2024. Email applications to with the subject line “Sales 24”. 

Soulpepper is an equal opportunity employer, and we value diversity at our company. We provide accommodations throughout the recruitment process and invite you to contact us with your needs. 


  • Position Type: Full Time
  • Posted Date: Posted 2 months ago
  • Closing Date: June 16, 2024
  • Location: Toronto ON
  • Salary: 65,000-69,000